Brand Identity

This section of my portfolio showcases a selection of brand identities I’ve created for kaupapa-driven organisations. Each identity is grounded in purpose, storytelling, and cultural meaning, and is designed to support the mahi of the organisation it represents. Featured projects include Kāteao, a business that develops cultural strategies within organisations; He Puaawai, a brand identity for a teen pregnancy unit centred on care, growth, and empowerment; and Tūtohi, a data storytelling organisation focused on making complex information clear, human, and accessible.